Download e-book for kindle: Design for Hackers: Reverse Engineering Beauty by David Kadavy

By David Kadavy

The wreck hit introductory layout ebook that debuted at #18 on Amazon
Hackers may be able to accomplish loads in so little time simply because they arrive from a neighborhood that's equipped upon sharing wisdom. in terms of programming, they could study no matter what they should study by way of interpreting manuals, or just typing in a Google seek. yet studying layout isn't so simple.

Many layout books attempt to train layout via lists of "do's" and "don'ts." yet hackers recognize you would like a deeper realizing of whatever to truly do it good. Design for Hackers takes aside layout by means of "reverse-engineering" Impressionist portray, Renaissance sculpture, the Mac OS X Aqua interface, Twitter's net interface, and masses extra. You'll know about colour thought, typography, proportions, and layout rules. This theoretical suggestion is blended with concrete, actionable recommendation similar to feedback for colour scheme instruments, and a chart of "all of the fonts you'll ever need."

By the tip of the booklet, you'll be seeing layout via new eyes.

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Extra resources for Design for Hackers: Reverse Engineering Beauty

Sample text

Finally, in the appendices, I’ll cover some of the details of typographic expression through various font styles and through subtle details of typographic etiquette. By understanding a “reverse-engineered” view of these various factors, you’ll be well equipped to approach design with a lucid understanding of what makes a design attractive. Visual design will no longer be a mysterious and seemingly arbitrary production of innately gifted individuals. Like the exposed structural elements of the Golden Gate Bridge, you’ll begin to see the framework of decisions that produce beautiful, timeless, or sometimes just-good-enough design work.

Reproduced by permission of Twitter, Inc. ” User personas are little “sketches” of potential users that you can use to guide decisions as you develop and design. The complexity of user personas can vary depending upon your project’s budget and complexity. On larger projects, you’ll take great care to form personas that fit as nearly as possible the characteristics of members of various target markets and audiences. If you’re working in a collaborative situation, give each of your personas a name, like “Betty” or “Bob,” and sometimes even a picture of what you imagine the person looking like.

In Figure 3-2, notice how the stroke on Helvetica gets thinner where the shoulder meets the stem on this letter n. This helps to give the letter a more even visual weight. FIGURE 3-2 Stem Shoulder Heavy Area Helvetica makes adjustments where strokes meet to better manage visual weight. Helvetica Comic Sans If you squint your eyes while looking at Figure 3-2, you’ll notice that there is a disproportionately heavy area where these strokes meet on Comic Sans, while Helvetica’s weight is more evenly distributed.

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