New PDF release: Design Basics

By Stephen Pentak

Layout fundamentals is a well-liked advent to two-dimensional layout. every one thought is gifted in an entire - or four-page unfold, making the textual content functional and simple for college kids to consult whereas they paintings. The modular layout additionally provides teachers the maximum flexibility in organizing their path. visible examples from many classes, peoples, and cultures are supplied for all components and rules of layout, and the variety of illustrations additionally contains examples from nature and non-art resources, encouraging scholars to determine those rules on this planet

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Sometimes it stems naturally from the elements chosen, as in these examples. But more often it reflects the skill of the designer to create a unified pattern from varied elements. Another term for “design” is the composition, which implies the same feeling of organization. Just as a composition in a writing class is not merely a haphazard collection of words and punctuation marks, so too a visual composition is not a careless scattering of random items around a format. CHAPTER 2 B Despite differences in appearance, all the objects have characteristics in common.

Without proximity (with largely isolated elements), the artist must put greater stress on other methods to unify an image. CHAPTER 2 C Thomas Eakins. Swimming. 1885. Oil on canvas, 27 3/8 ϫ 36 3/8Љ. Collection: Amon Carter Museum, Forth Worth, Texas. D Elizabeth Osborne. Still Life with Red Bowl. 1979. Watercolor on paper, 30 ϫ 40Љ (76 ϫ 102 cm). Private collection. Photo courtesy of Locks Gallery, Philadelphia. UNITY ■ 31 W AY S T O A C H I E V E U N I T Y REPETITION A valuable and widely used device for achieving visual unity is repetition.

Qxd 11/10/05 2:24 PM Page 52 W AY S T O A C H I E V E E M P H A S I S EMPHASIS BY CONTRAST Very often in art the pictorial emphasis is clear, and in simple compositions (such as a portrait) the focal point is obvious. But the more complicated the pattern, the more necessary or helpful a focal point may become in organizing the design. Creating a Focal Point through Contrast As a general rule, a focal point results when one element differs from the others. Whatever interrupts an overall feeling or pattern automatically attracts the eye by this difference.

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