Read e-book online Creating a Winning E-Business, Second Edition PDF

By Ollie N. Rivers, Stuart Wagner, Ollie N. Rivers, Stuart W. Wagner H. Albert Napier

Making a successful E-Business, moment variation illustrates the approaches concerned with making plans, beginning, and advertising a brand new e-business in trendy setting. 4 forms of situations are utilized in this sensible, entrepreneurial consultant to supply a real-world strategy, together with a book-long working case research complimented by way of bankruptcy particular real-world case experiences that open and shut every one bankruptcy. also, case reviews that function either profitable and unsuccessful ventures are came across through the e-book allowing scholars to benefit from the activities of others. a brand new bankruptcy on association courses (such as's affiliate program) is featured and all chapters are up-to-date to mirror alterations because the book of the 1st variation.

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Js=1. 2005. 13 Internet Retailer. id=13168. October 19, 2004. 14 BuddeComm. html. January 9, 2005. com. asp. 2005. 16 BusinessWeek. ” Issue 3684; p 56. June 5, 2000. 17 Guglielmo, Connie. ” PC Week, 14(8); A1(2). February 24, 1997. 18 Cox, B. ” E-Commerce News. php/10375_920641. November 9, 2001. 19 Wolverton, T. com. legacy=cnet. August 15, 2001. 20 Liu, B. ” E-Commerce News. http://news. php/932871. December 3, 2001. 35 Understanding E-Business This page intentionally left blank CHAPTER 2 D E F I N I N G YO U R E-B U S I N E S S I DEA LEARNING OBJECTIVES In this chapter, you will learn to: ● Identify entrepreneurial abilities ● Describe the entrepreneurial process ● Understand the factors affecting e-business success ● Identify ways to exploit e-business advantages IDEAS!

New York: HarperCollins. 1999. 6 Internet World Stats. htm. February 3, 2005. 7 IDC Research. f=VS&art_ id=905358733&rel=true. March 3, 2003. 8 Pastore, M. ” ClickZ. php/906771. October 18, 2001. 9 The Tattered Cover Book Store Info Desk. com. 10 Chapter 1 American International Automobile Dealers Association (AIADA). “J. D. id=22751. September 10, 2004. 11 Porter, Michael E. Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press. 1985. 12 Interstate Batteries.

True or False? Multiple Choice Questions 1. 2. 3. 4. 5. Chapter 1 A traditional business environment in a physical location is called a: a. brick-and-click marketplace. b. brick-and-mortar marketplace. c. brick-and-mouse marketplace. d. brick-and-Web marketplace. The Internet is: a. a public worldwide network of private networks. b. the same as the World Wide Web. c. a brick-and-mortar marketplace. d. none of the above. Which of the following e-businesses follows the B2B exchange model? a. com b.

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