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S. and Norton, D. , (1996b) The Balanced Scorecard: Translating Strategy into Action, Harvard Business School Press, Harvard. Mitchell, R. , Agle, B. R. and Wood, D. J. (1997) ‘Toward a theory of stakeholder identification and salience: Defining the principle of who really counts’, The Academy of Management Review, October, pp853-886 Paine T (1792); The Rights of Man (many editions) Sternberg, E. (1997) ‘The Defects of Stakeholder Theory’, Corporate Governance: An International Review, Vol. 5, No.

Degaard(2004). “Governance and Performance Revisited”, 2003 Meetings of the European Finance Association. Crowther D (2002); A Social Critique of Corporate Reporting; Aldershot; Ashgate Crowther D & Seifi S (2010); Corporate Governance and Risk Management; Copenhagen; Ventus Fulghieri, Paolo and Matti Suominen (2005), “Does Bad Corporate Governance Lead to too Little Competıtıon? 74. Hawken P (1993); The Ecology of Commerce; London; Weidenfeld & Nicholson. A. , Journal of General Management Vol.

We can cite examples of the Quaker companies – such as Cadburys13 and Rowntrees – which emerged in the UK Industrial Revolution or the Spanish saving banks, which emerged with the peculiar distinction of including in their aims charitable purposes. But finally, if they want to survive in the competitive market they have to bear in mind the conventional objective of profit maximisation. It may be considered that the initial values of the company are ones promoting concern, and then the market and the capitalism forces the firm to change them in order to survive in this maelstrom.

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