By Cheryl Hamilton
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Additional resources for Cengage Advantage Books: Essentials of Public Speaking
Quality 8. Patience 9. Indirectness 10. Go-between Citizens from Arab countries 1. Family security 2. Family harmony 3. Parental guidance 4. Age 5. Authority 6. Compromise 7. Devotion 8. Patience 9. Indirectness 10. Hospitality CHAPTER 1 P u b l i c S p e a k i n g , E t h i c s , a n d Yo u Verbal, Visual, and Vocal Codes The messages conveyed to your audience consist of symbols carried by light waves and sound waves. Each time you speak to an audience in person, three communication codes carry your messages: (1) the verbal code, which includes spoken and written words; (2) the visual code, which includes personal appearance, facial expression, eye contact, and visual aids; and (3) the vocal code, which includes tone of voice, volume, pitch, rate, emphasis, and vocal quality.
Unless you remain in an entry-level job your entire career, your chances of needing to speak increase each time you are promoted—so you might as well get ready. Take, for example, a comment make by Mike Mullane in his book, Riding Rockets:The Outrageous Tales of a Space Shuttle Astronaut (2007): With the astronaut title came two duties few of us had ever performed in our past careers: giving public speeches and press interviews. While NASA didn’t force astronauts onto the speaking circuit, they did expect everybody to voluntarily take about a dozen trips a year to represent the agency at the head tables of America.
We normally think of special occasion speeches as those given at weddings, company award ceremonies, and funerals. For example, Sandra Bullock’s acceptance speech for Best Actress (The Blind Side) during the 2010 Academy Awards, President Reagan’s eulogy for the victims of the Challenger explosion, and Mayor Giuliani’s speech to New Yorkers after the September 11 terrorist attacks are all examples of special occasion speeches. If you are called on to introduce a new student to the class, toast your softball team’s victory, or pay tribute to a retiring See Chapter 14 to learn more professor, these are also special occasion speeches.