By Aiman Zeid
Effectively introduce and advertise analytics inside of your corporation
All businesses use details to set ideas and achieve enterprise targets. yet what number CEOs and CIOs might say they're happy that their businesses get greatest worth from info? company Transformation finds how SAS's details Evolution version (IEM) can be utilized including analytics for groundbreaking effects. writer Aiman Zeid presents the required details you must introduce and advertise using analytics and perception throughout your company. besides examples and most sensible practices of worldwide businesses that experience effectively been via this method, you will how to establish the start line and improve a highway map for execution. * unearths the way to introduce and advertise using analytics and insights throughout your company * Written by way of a lead developer at SAS international enterprise Intelligence Competency heart software and providers * beneficial properties worldwide case reports and examples
Practical and insightful, this reference offers companies with an important blueprint for developing advancements that optimize company returns and placed the possibility of information analytics to paintings.
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Additional info for Business Transformation: A Roadmap for Maximizing Organizational Insights
As a result, information quality and consistency is questionable. Gut feel, personal experience, and intuition take the place of information as the key factors in decision making. What information is available is often controlled by a “Data Maverick” that you’ll learn more about later in this chapter. Luck and visionary leaders are probably the only things keeping these organizations in business. While these organizations may be proﬁtable at certain stages of the market lifecycle, their low level of information management maturity limits their ability to sustain this success over the long term.
Narrow “stovepipe” applications and transactional systems exist, but they support fragmented business operations. The executives, managers, and staff of these organizations generally make decisions in unplanned and chaotic information environments. Leaders do not have long-range plans regarding data use nor do they place any value on information standards. As a result, information quality and consistency is questionable. Gut feel, personal experience, and intuition take the place of information as the key factors in decision making.
Less than effective use of critical skills across the organization. 40 ▸ BUSINESS TRANSFORMATION Strong Interior, Weak Exterior At this level, information is collected, assembled, accessed, and tracked on a Departmental Level. Data management processes are fairly well deﬁned within each department but not across departments. Since analysis is based on a myopic view, it will not accurately reﬂect inﬂuences from outside the department. Sales and marketing, for instance, might be working with a similar set of numbers but reporting and analyzing them differently.