By Des Dearlove
This can be the 1st in a sequence that indicates how the "big shots" of the company global have attained their positions during which they regulate large empires and command huge own fortunes. The publication unearths the secrets and techniques, bargains, schemes and desires of those, the world's fiercest enterprise opponents.
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Extra info for Business the Bill Gates Way: 10 Secrets of the Worlds Richest Business Leader
Microsoft had a huge dollop of luck in 1980 when IBM, then the market leader in the computer industry, signed a contract with Bill Gates to develop the operating system for its first PC. ♦ Stay lucky—don’t fumble the ball. Being lucky only gets you so far; it’s what you do with that luck that really counts. There are a great many millionaires in Silicon Valley who might have been billionaires if they had exploited their good fortune as Gates has. When the opportunity of a lifetime dropped into his arms, Gates grabbed it with both hands.
He who sets the standard, wins. What Gates understood that others did not was that in the computer business, market share is a selfperpetuating. Once a company establishes an industry standard it becomes much harder for a newcomer to usurp their position. “We set the standard” has been the Microsoft motto sine BE IN THE RIGHT PLACE AT THE RIGHT TIME 33 its early days, long before it signed the fateful contract with IBM. Today it remains at the heart of Bill Gate’s business strategy. ♦ Leverage your bits off.
What nether could have imagined then was the part that they would play or the extraordinary turn of events that catapulted their company onto the world stage. But even then they knew what IBM and other mainframe computer companies such as Digital Equipment Corporation (DEC) didn’t—that they were in deep, deep trouble. “I remember from the very beginning, we wondered, ‘what would it mean for DEC once microcomputers were powerful and cheap enough? ’ To us it seemed they were screwed. We thought maybe they’d even be screwed tomorrow.